StraightAway Cocktails

This wayfinding project is designed to fit inside the cargo trunk displays for Straightaway Cocktails at the Portland International Airport location. Intended to inspire travelers and jetsetters to imagine all the ways they might enjoy a refreshing cocktail at the airport and take home to their friends and family.

These informational posters blend the PDX International brand with Straightaway Cocktails in a rare brand display of mutual love and appreciation. 

Project Type: Wayfinding and Marketing

Client: PDX Airport Location

Date: Fall 2024

A display shelf with gourmet popcorn, small boxes of condiments, a shopping bag, and a travel bundle flyer.
Display of four boxes of cocktail mixers on a wooden shelf, with a sign offering four 100ml packs for $23.95.
A printed flight safety card with airline branding next to a navy blue paper shopping bag with red tissue paper inside, on a light wood shelf.
Shelf displaying various boxes of Straightaway Nitro Espresso Martini mix with signage for Alaska Airlines promotion in the background.
Shelf with travel-related promotional materials, a shopping bag, and boxes of tea and biscuits
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