Urban Rewiliding Project

This project is a concept for an Urban Rewilding campaign. My job was to change the public’s perception of living with nature in cityscapes. I photographed actual locations that are vacant, in disuse, and/or overheating. Then I superimposed illustrations and digital content with portions of the original black and white photograph. The final visual assets were billboards and postcards for distribution; in this way, city planners might encourage residents to invest in these types of natural restructurings.

Project Type: Mixed Digital Media, Illustration 

Client: Urban Rewilding Project

Date: Portland, Oregon, 2024

An outdoor billboard advertising the upcoming 'Reimagining Rewilding' project with a colorful illustrated park scene featuring trees, butterflies, rabbits, mushrooms, ferns, and a star-shaped mound, with a black wrought iron fence at the foreground and a background of lush greenery.
Billboard advertisement for urban parks, featuring illustrations of trees, animals, and city buildings with the text 'Reimagine Your Favorite Urban Scapes' and a website link.

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